Instagram Posts
Instagram was the main connection Crush It Cups had with customers in terms of marketing and communication. Being able to post about product launches, recent orders, and how to order was very helpful in updating our customers.
Main Profile
A clean, yet colorful, main profile interests customers without being too flashy. Giving simple and informative information in the bio allows customers to know the main idea of the brand: CIBACS business and sells custom water bottles. Having the profile picture be the company logo allows makes our logo easily recognizable to customers creating brand recognition.
Linktree
Linktree has been linked in our Instagram page bio ever since opening the account to orders. This link opens to the page on the left showing a variety of different resources. These links help make it easy for customers to place an order and use our Venmo name to pay.
Highlighted Stories
Instagram accounts have the option to highlight specific stories the account has posted in a bubble at the top of their main account page. One highlight that we have made is how to order our products. This highlight makes it easy for customers to understand how to purchase with step by step instructions guiding them through the page with images.